| Adhering to “excellent color, true representation”, Caler’s another important link in commercial supporting integrated system is to design and make POP. The integrated solution is to provide printing providers with HP one-stop service, to reduce total cost of ownership (TCO) and improve productivity.
One-stop shopping can improve service efficiency greatly, ensure color consistence and best output effect. Another advantage lies in post-sale service, with business growth, printing providers will have more demands on consumables and post-sale services. HP one-stop service provide consumables and associated services in a more timely way.
HP color technology management system can keep color consistence for clients’ advertising package, and promote color output quality. The technological achievement of the cooperation between Hanyi International Shopping Services Group Co., Ltd and HP is playing a positive role in the sound development of printing art market.
Relying on industry experience and advanced technology, Caler provides professional POP design and making for clients such as Adidas, Motorola, HP, JCDecaux and China Mobile.
All of caler production equipment is provided by HP IPG. POP system’s caler has introduced three main introduced production lines including outdoor spray painting, indoor pictures and digital printing, with the overall investment of over US$ 8 million. Caler is the largest business partner of HP IPG in the Asia-Pacific region. |